Made slowly.
Runs fast.
Reel, our first theme, is in the final cut. Leave your email and we’ll tell you the day it lands on the Shopify Theme Store.
Illustration · first theme, coming [season placeholder]
Meet Reel
An editorial theme for fashion brands with a large catalog. Big imagery, quiet type, and filtering that keeps up with 2,000 products.
- Built for
- Fashion · large catalogs
- Presets
- Reel, Reel Dusk, Reel Haze
- Speed
- 16 kB of theme JavaScript, gzipped. No render-blocking scripts.
From the studio log
Work in progress, posted as we build.
The product page is done
Sticky buy box, swatch-to-image sync, and a size guide that opens without an app.
Three presets, one set of rules
Reel, Reel Dusk and Reel Haze share spacing and type. Only color and radius move.
Why we killed the hero slider
A slider hides most of its slides and slows the first view. One image, one sentence.
Why Halfspeed
When a record is mastered at half speed, the cutting head has twice the time to trace every detail of the groove. The record plays back at full speed, and it sounds better for it.
We build themes the same way. One theme at a time. Every section tested in the editor before it ships. Fewer options, chosen well, instead of a settings panel you need a developer to read.
Your store should look expensive and load before your customer looks away. If something is wrong, write to support@halfspeed.studio. A person answers within two business days.